mission
The “I AM JAMAICA” campaign, an initiative inspired out of the Jamaican Diaspora, calls on persons throughout the Jamaican community, at home and abroad, celebrities, community leaders, artists, entertainers, entrepreneurs and others to encourage a sense of personal responsibility for each other and to inspire each other in embracing our talents and resources as a burgeoning global community, for the upliftment and prosperity of our youth, and to evoke an emotional connection of hope, positive vibes, prosperity, oneness, and all other core qualities of Brand Jamaica among Jamaicans worldwide.
The campaign encourages Jamaicans to elevate their level of communication and collaboration in addressing issues of national interest. The campaign also encourages the support of law and order the society and implores a sense of personal accountability for re-socializing the mindset of the nation, at home and abroad.
The spine of the campaign is a Declaration for Positive Action and Accountability which supporters are asked to sign, uphold and share with others. An official “I AM JAMAICA” theme song, featuring reggae veterans Hopeton Lindo, Shaggy, Freddie McGregor, Marcia Griffiths, Courtney John, Peter Gee, Sophia Brown and Anthony Cruz, has been produced to convey the message of the campaign and mobilize the community. We realize that music moves people.
Accompanying the theme song is the official “I AM JAMAICA” music video. The video, directed by Lukkee Chong and Max Earle of Frame by Frame Productions, was filmed in various locations throughout south Florida and Jamaica and features the contributing vocalists, scenes from the Jamaican landscape and people of the Diaspora supporting the mission of the campaign.
The campaign encourages Jamaicans to elevate their level of communication and collaboration in addressing issues of national interest. The campaign also encourages the support of law and order the society and implores a sense of personal accountability for re-socializing the mindset of the nation, at home and abroad.
The spine of the campaign is a Declaration for Positive Action and Accountability which supporters are asked to sign, uphold and share with others. An official “I AM JAMAICA” theme song, featuring reggae veterans Hopeton Lindo, Shaggy, Freddie McGregor, Marcia Griffiths, Courtney John, Peter Gee, Sophia Brown and Anthony Cruz, has been produced to convey the message of the campaign and mobilize the community. We realize that music moves people.
Accompanying the theme song is the official “I AM JAMAICA” music video. The video, directed by Lukkee Chong and Max Earle of Frame by Frame Productions, was filmed in various locations throughout south Florida and Jamaica and features the contributing vocalists, scenes from the Jamaican landscape and people of the Diaspora supporting the mission of the campaign.
Today’s leading social media platforms will be used to further the campaign’s mission and galvanize the Diaspora. In addition to the “I AM JAMAICA” web site, www.IAMJAMAICA.org, supporters can follow the campaign’s progress on Twitter at www.twitter.com/IAMJAMAICA2 or join the “I AM JAMAICA” Fan page on Facebook at http://bit.ly/IAMJA-FB
TO HELP: You can get involved with the campaign by:
TO HELP: You can get involved with the campaign by:
- Going to the official web site www.iamjamaica.org and signing the online Declaration in support of a unified and better Jamaica.
- Reaching out to the campaign directly at info@iamjamaica.org.
- Personally uphold the following:
- Upholding the pledges made in the Declaration for Positive Action and Accountability
- Encouraging your employers to support the spirit and pledges of the Declaration for Positive Action and Accountability
- Actively reaching out to the youth of the community to encourage and uplift them by sharing stories, methods and paths to success and prosperity
- Making your views and opinions known to your elected officials at home and abroad
- Being a more active participant in your local government and holding elected officials accountable
- Volunteering your time to support your local place of worship or civic organizations involved with community and social development
- Get to know our neighbors in local and surrounding communities through community associations or neighborhood crime watch
- Observing and complying with our laws and encouraging others to do the same