I AM JAMAICA Campaign
I AM JAMAICA Campaign
An initiative of the Jamaican Diaspora
WHO: The campaign features persons throughout the Jamaican community, at home and abroad, celebrities, community leaders, artists, entertainers, entrepreneurs and others, declaring that they are in support of a unified and better Jamaica.
WHY: The campaign calls on Jamaicans at home and in the Diaspora to encourage a sense of personal responsibility for each other and to inspire each other in embracing our talents and resources as a burgeoning global community, for the upliftment and prosperity of our youth, and to evoke an emotional connection of hope, positive vibes, prosperity, oneness, and all other core qualities of Brand Jamaica among Jamaicans worldwide.
WHEN: The public is welcome to upload video (up to 60 seconds) at
www.youtube.com/iamjamaica2 or
www.facebook.com/iamjamaica2
November 15, 2010 – December 15, 2010
Selection and announcement of winners: January 7, 2011
Prizes will include hotel and destination packages in Jamaica, courtesy of the Jamaica Tourist Board and partners
How to Enter
Review the contest rules and eligibility requirements before you begin so your video meets the criteria.
Make a digital video, no more than 60 seconds in length that reflects the theme of the competition—your individual representation of the lively spirit of Jamaica, the resilient Jamaican people and the I AM JAMAICA movement. Your video will be judged on the following criteria:
- Unique message and content and completion of the phrase, "I AM JAMAICA, because . . ."
- Creativity and originality
- Cultural significance
- Your reflection of the spirit of Jamaica